As the world top jewelry retailer, Tiffany takes the responsibility to the world and the earth environment Paloma Picasso Loving Heart ring has reaffirmed its “no coral sales” policy with the unveiling of store windows with an “Under the Sea” theme. The high-end jewelry chain’s declared aim is to raise awareness about the damage coral harvesting causes to critical marine ecosystems.
Tiffany’s windows now feature a fantasy world with each store window offering a different view of the ocean floor cheap 2010 Silver Jewelry.
Luxury jeweler Tiffany explained that its goal is to inform the public that corals are living animals which, together with the reef systems they create, provide marine life with food and fertile grounds for reproduction Elsa Peretti Open Heart ring Chairman and CEO Michael J. Kowalski stated: “Today, corals are in crisis–the result of destructive fishing methods, climate change and their removal for use as decorative objects and jewelry. In 2002, we discontinued selling coral jewelry, concluding that in a world where corals and reef communities are under siege, we could not be complicit in their destruction. It is our hope to raise consumer awareness of this important issue and to urge fellow jewelers to join us in refusing to sell coral jewelry.”
